Scheme: Ignite with Ebico
Award: Investment Branding Support
Company overview
Thermulon is an award-winning, deep-tech company with one mission: to insulate homes in a fire-safe, efficient and affordable manner. Aerogels are the most insulating materials in existence, fire-safe when made out of silica and with Thermulon’s new process – affordable. Thermulon has developed a new chemical process to reduce the cost of aerogel building insulation.
Established in April 2019, Thermulon spun out of Deep Science Ventures and now employs 6 highly-skilled personnel full-time. To date, Thermulon has secured a total of £1.4m+ in equity funding from angel and institutional investors (Sky Ocean Ventures, Ebico, Blue Impact, Sustainable Ventures).
Thermulon was also recently featured as a Beacon for Building Back Better by Cleantech London, demonstrating our commitment to contributing to UK’s Clean Growth agenda. Thermulon and its co-founders have won awards from the Royal Society of Chemistry and Royal Academy of Engineering – strong validation of both the chemical and engineering aspects of our business.
Ignite with Ebico scheme has awarded Thermulon with the Branding Support package.
Challenge
Mineral-based, building insulation startup Thermulon was at a pivotal moment in its growth. Moving from small-scale lab produced products to larger scale manufacturing, the team was now in the position to develop corporate relationships. In order to be attractive to potential B2B customers and partners, Thermulon needed a customer-facing brand and a website that could help push potential leads down the sales funnel.
Solution
We are undertaking a branding package with Thermulon with the view of assessing the commercial needs and objectives and translating this into a consumable brand assets and marketing collateral. We are working collaboratively with the Thermulon team to identify and build upon the top performing elements as they enter into new, commercial territory.
Outputs
The Branding Package was equipped with:
- Kick-off workshop to create website scope and specification
- Website build and development, subject to agreed scope from workshop
- Review of brand colours / guidelines
- Generate additional brand assets, such as icons and custom graphics
Impact
Professional customer and investor facing website that improves click-throughs and potential leads as Thermulon scale production.